JAKARTA – In line with our customer centric business model that focuses on tailoring products and services to fulfill customers’ demand, this time around PermataBank is proud to present ‘Priority’, the enhancement of our priority segment proportion previously known as Permata KENCANA. Customers can enjoy the privileges of PermataBank Priority simply with savings above Rp500 million. PermataBank Priority is the only priority service offered to customers, together with their family, because we believe success is meant to be enjoyed with our beloved family.
Family has been placed as the center aspect of PermataBank Priority; therefore, the families of Priority’s customers also deserve Priority’s special attributes. In order to fulfill this aspiration, PermataBank Priority is supported by four cornerstones, i.e. the professional team that is ready to assist customers in planning and developing their own and their families’ financial needs (Dedicated Family Advisory Team), a series of banking and investment products for optimum returns to the customers and their families (Product Selections Tailored for Your Family), Priority Center’s support and unlimited access of e-Channel offering convenience to customers and their families (Priority Family Access Channel), and various other benefits and flexibility exclusively offered to customers and their families (Family Privileges and Benefits).
David Fletcher, PermataBank’s President Director declared, “We understand that family is our customers’ biggest asset. This awareness has inspired us to present PermataBank Priority which was designed to offer our customers with the media to enjoy and share their success with their beloved family. Having the four pillars supporting PermataBank Priority, we hope the customers and their family will enjoy the extra value from the relationship and interaction with PermataBank.”
On the other side, Lauren Sulistiawati, PermataBank’s Retail Banking Director explained, "Serving Priority customers has been one of our focuses, considering their significant contribution to the total portfolio of savings and funds managed by PermataBank. This factor has motivated us to offer even better services and facilities to Priority customers and their family in order to accommodate their needs for more comfortable banking transactions, good investment management, and any other banking transactions they desire.”
“Besides, this segmentation can reach even wider audience of customers of Priority criteria. If by far we have only focused our priority banking on individual customers, PermataBank Priority provides priority services for all family members. Our consistent move to keep developing and enhancing our best service to customers is the aspect we put as main priority,” Lauren added.
As we all know, PermataBank is currently focusing on three segmentations: Personal customers with saving deposit below Rp200 million, Preferred customers with saving deposits of Rp200 million – Rp500 million and Priority customers with saving deposits above Rp500 million. Priority customers can even enjoy additional privileges since the service provided for them also includes their families.
Priority Banking is currently available for customers in 17 Priority Centers in 7 major cities i.e. Jakarta (10), Bandung (2), Bogor, Semarang, Surabaya, Denpasar, and Medan. Customers can relax in a comfortable lounge dedicated to them while Relationship Managers (RM) provide them with personal Priority service to fulfill their needs for saving, investment, or bancassurance products. A wide range of products and services such as Optima, Permata Giro, Permata Dollar, Safe Saving Platinum, Galeri Investasi, Foreign Exchange (Forex), Priority Visa Electron (debit card) and Black Card (credit card for certain Priority customers) are offered as the solutions to customers’ needs. For services by telephone, customers can use special number 500100 of Priority Call Center made even more personalized that they merely need to mention their name.
In addition to the Priority Center at the branch, e-Channel consisting of PermataATM, PermataNet and PermataMobile are also made available in order to present customers and their families with convenience and flexibility when making banking transactions such as online real time cash withdrawals, transfers, payments, purchases, registrations, etc. at any time and from wherever they are.
There is another privilege offered to this exclusive segment. PermataBank Priority will also arrange exclusive appreciation programs for customers and their families. These programs will serve as the communication media with customers and at the same time appreciate Priority customers’ loyalty with abundant benefits. Just wait for these exciting programs, packaged exclusively for you as PermataBank Priorities’ valuable customers, and your beloved family.
PROFILE OF PT BANK PERMATA TBK.
PT Bank Permata Tbk (”PermataBank”) was formed by a merger of five banks PT. Bank Bali Tbk, PT. Bank Universal Tbk, PT. Bank Artamedia, PT. Bank Patriot dan PT. Bank Prima Express in 2002, currently has grown into a leading private bank, and provides comprehensive and innovative products and services, especially in the area of high-tech delivery channels including Internet Banking and Mobile Banking. PermataBank aspires to be the outstanding financial services provider in Indonesia, focusing on Consumer and Commercial segments. Serving approximately 1.9 million customers in 55 cities in Indonesia, PermataBank has around 5,400 employees, 268 conventional branches, 10 sharia branches and 563 proprietary ATMs with additional access to more than 23,000 ATMs (VisaPlus, Visa Electron, MC, ALTO, ATM Bersama, ATM BCA).
Recent acknowledgments to PermataBank's are the 1st winner Annual Report Award 2008 for listed private bank category and the 1st winner 2008 for all category, the 1st e-Company Award for all category, Corporate Governance Award for the Best Equitable Treatment of Shareholders category from Business Review, Asosiasi Emiten Indonesia and IICD, the 2nd position best CEO in Asia Best Managed Companies and top eight the Best Corporate Governance in Asia Best Managed Companies from Finance Asia Magazine, 2009 Islamic Finance Award & CUP 2009 (IFAC 2009), 1st position category the sharia unit, by asset ≥ Rp.1 trillion and 1st position the most profitable, by asset ≥ Rp.1 trillion from Karim Business Consulting, Banking Service Excellence Awards 2009 (10 awards for konventional and 7 awards for syariah) fromi MRI & InfoBank, MURI Award for first time saving together for students under 17 years age in 12 cities from MURI, the Most Prestigious Carre' for the fourth consecutive time at CCSL's Annual Call Center Award 2009 and Banking Efficiency Award 2009 from Bisnis Indonesia. PermataBank's website can be accessed at http://www.permatabank.com.