Alhamdulillah, artikel saya sebelum

Alhamdulillah, artikel saya sebelumnya yang berjudul Terungkap! Strategi Taksi Express Kalahkan Blue Birdmendapat apresiasi tinggi. Tak hanya dari rekan-rekan Kompasioner yang terhormat, namun juga apresiasi dari admin Kompasiana yang menempatkan artikel tersebut tayang di kanal Headline. Sebuah kehormatan dan kepercayaan. Thanks for the appreciation. Menyambung artikel tersebut, yang membahas bagaimana sebuah merek yang cenderung baru di pasaran bisa melesat ke posisi teratas, mengejar atau bahkan mengalahkan penguasa pasar yang telah ada sebelumnya. Dalam hal ini, menyontoh persaingan ketat antara Express dan Blue Bird. Tentang strategi down to earth yang dilakukan Express sehingga lekat di benak pelanggan. Berdasarkan penelusuran saya seminggu terakhir, tentu saja disertai dengan pengalaman menggunakan kedua armada taksi, selain menerapkan tarif yang lebih murah namun layanan berkelas, Express juga memberikan kemudahan bagi pelanggan dalam melakukan order. Kita ketahui, saat ini sudah sangat banyak aplikasi untuk order taksi yang dikeluarkan oleh pihak ketiga dan bisa diunduh di smartphone. Misalnya EasyTaxi, GrabTaxi, Ubertaxi, dll. Selain aplikasi-aplikasi tersebut, setiap operator taksi juga telah merilis aplikasi tersendiri. Namun, yang membedakan antara aplikasi dari pihak ketiga dan aplikasi dari si perusahaan taksi, adalah soal adanya pembayaran minimal (minimum payment). Blue Bird biasanya memberlakukan tarif Rp 40.000 untuk layanan order taxi, baik order by phone maupun order menggunakan aplikasi Blue Bird Taxi Reservation. Di taksi Express, juga ada minimum payment tapi lebih murah, yakni hanya Rp 25.000. Perbedaan lain yang cukup signifikan dalam order taksi adalah soal penggunaan aplikasi pihak ketiga. Menurut cerita seorang sopir taksi, di Blue Bird, para sopir tak dibenarkan menggunakan aplikasi semacam EasyTaxi, GrabTaxi atau UberTaxi. Bila ada sopir Blue Bird yang ketahuan menggunakan aplikasi-aplikasi tersebut, maka akan dikenakan sanksi oleh pihak perusahaan. Pelarangan tersebut oleh pihak Blue Bird, kabarnya untuk mencegah hilangnya potensi pendapatan perusahaan. Perusahaan mewajibkan para pengemudinya hanya menggunakan aplikasi yang khusus dikeluarkan perusahaan sebab dengan demikian, bisa memperoleh minimum payment Rp 40.000. akibatnya, tentu saja penumpang yang “dirugikan”. Jika menempuh jarak dekat, harus dikenakan pembayaran minimal Rp 40.000. Berbeda dengan Blue Bird, Express lebih membebaskan para pengemudinya dalam berinovasi, termasuk bebas menggunakan aplikasi-aplikasi tersebut untuk mencari penumpang. Penumpang pun enjoy, sebab tak dikenakan minimum payment ketika mengorder taksi menggunakan aplikasi pihak ketiga. Bahkan, justru kadang-kadang malah dapat diskon. Misalnya setiap pertama kali menggunakan Grab Taksi, maka penumpang mendapat potongan Rp 15.000. Bulan November kemarin, Easy Taxi menggelar promo potongan Rp 30.000 jika mengorder taksi menggunakan aplikasi tersebut. Saya termasuk pernah menikmati promo EasyTaxi yang ditawarkan langsung oleh Pak Windra, sopir Express yang sangat ramah. Hehe. Sebagai penumpang, tentu saja saya sangat senang. Diuntungkan menggunakan armada taksi seperti Express yang bisa diorder dengan menggunakan aplikasi dari pihak ketiga tanpa ada pembayaran minimal. Kembali ke soal kompetisi pada implementasi model marketing, dalam contoh harga serta servis order taksi, bisa ditebak, konsumen tentu memilih memesan taksi Express ketimbang Blue Bird. Sebab dari sisi harga dan layanan, Express lebih murah dan mudah. Dalam studi perilaku konsumen (consumer behavior) harga dan layanan merupakan variabel utama dalam neraca benefit memandu konsumen untuk mengambil keptusan pembelian. Dibandingkan dengan consumer goods yang umumnya menonjolkan marketing artifisial seperti membangun citra menggunakan endorser dan bintang iklan dari kalangan selebriti, metoda pemasaran yang esensial yang manfaatnya langsung dirasakan oleh konsumen seperti yang dilakukan oleh Express, tentu saja lebih efektif. Bahkan bisa menjadi viral melalui word of mouth (WOM). Kicauan konsumen yang menikmati kepuasan, dengan mduah tersebar di jejaring sosial. WOM merupakan bentuk marketing paling otentik, karena mengandalkan keikhlasan konsumen berdasarkan pengalaman mereka. Multiple effect berkah pemasaran yang diraup WOM, bakal lebih berlipat ganda lagi. Bila mekanisme pemasaran WOM telah bekerja, sebuah brand biasanya akan konsisten terus menanjak. Kekuatan WOM tak terbendung, ampuh hantarkan sebuah mereka menempati relung hati terdalam para konsumen. WOM merupakan teknik pemasaran yang klasik, namun hingga saat ini WOM belum memiliki padanan soal kekuatan dalam meraup konsumen yang loyal dan dengan ikhlas menjadi “relawan” pemasar-pemasar baru, yang bantu iklankan produk yang digunakan. Apalagi teknologi informasi kian maju. Seorang konsumen yang merasakan manfaat sebuah produk, dalam sekejap bisa menjadi pemasar WOM dengan berkicau di twitter atau memajang di akun instagram foto pro

結果 (英語) 1:

Thank God, my previous article entitled revealed! Taxi Express strategy-Blue Birdmendapat high appreciation. Not only from fellow Kompasioner a respectable, but also an appreciation of the admin that the article puts Kompasiana broadcast channel Headlines. An honor and trust. Thanks for the appreciation. Connect the article, which discusses how a brand new on the market that tends to be bolted to the top position, chasing or even defeated the ruler of markets that have been there before. In this case, menyontoh tough competition between Express and Blue Bird. About down to earth strategy conducted Express so closely in the minds of customers. Based on my searches last week, of course accompanied with experience using both taxi fleet, in addition to applying a cheaper fare yet classy service, Express also provides convenience for the customer in the order. We know, it's been very many applications for taxi order issued by third parties and can be downloaded on the smartphone. For example, EasyTaxi, GrabTaxi, Ubertaxi, etc. In addition to these applications, each taxi operators has also released its own application. However, the difference between third-party applications and the application of the taxi company, is all about the existence of a minimum payment (minimum payment). Blue Bird usually impose a tariff of Rp 40000 to order taxi service, good order by phone or order using Blue Bird Taxi Reservation application. In the taxi Express, there is also a minimum payment but cheaper, i.e. only Rp 25000. Other significant differences in the order of the taxi is reserved the use of third-party applications. According to the story of a taxi driver, in the Blue Bird, the driver is not allowed to use such applications EasyTaxi, GrabTaxi or UberTaxi. If there is a Blue Bird driver caught using these applications, it will be penalized by the company. The prohibition by the Blue Bird, reportedly to prevent a potential loss of corporate earnings. The company requires that the rider simply uses a special application that issued the company because by doing so, can earn a minimum payment of Rp 40000. as a result, of course, passengers who "wronged". If the anticipated close quarters, must be subject to a minimum payment of Rp 40000. Unlike the Blue Bird, Express more freeing the rider in innovating, including free use of these applications to search for passengers. Any passengers enjoy, because there is not subject to a minimum payment when ordered a taxi using third-party applications. In fact, it sometimes even can be discounted. For example every first time use Grab a cab, then the passenger got a discounted Rp 15000. November yesterday, Easy Taxi roll out promo pieces Rp 30000 if ordered a taxi using the application. I never enjoyed including promo EasyTaxi offered directly by Mr. Windra, driver Express which is very friendly. Hehe. As a passenger, of course I am very happy. Benefits of using a fleet of taxis as Express can diorder by using third-party applications without any minimum payment. Back to the question of competition on the implementation model of marketing, in the examples of price and services order a taxi, predictably, consumers certainly choose ordering taxi Express instead of Blue Bird. Because of the price and service, Express more cheaply and easily. In the study of consumer behaviour (consumer behavior) rates and services is the main variable in the balance of payments guide consumers to take keptusan of purchase. Compared with the consumer goods that are commonly accentuate marketing such artificially build the image using the endorser and the star of ads among celebrities, essential marketing method benefits directly perceived by consumers as done by Express, of course more effective. It could even be a viral through word of mouth (WOM). Twitter consumers who enjoy the satisfaction, with mduah spread across the social Web. WOM is the most authentic form of marketing, because it relies on the integrity of consumers based on their experiences. Multiple effect blessing diraup WOM marketing, designate more doubled again. When the marketing mechanism WOM has worked, a brand would usually be consistently continued to climb. The power of WOM unstoppable, powerful hantarkan a they occupy the deepest recesses of the heart of the consumer. WOM is the classic marketing technique, but until now have not had equivalent WOM reserved strength in scooped up a consumer loyal and sincerely be "volunteer" marketers-marketers which advertise auxiliary products used. Moreover, information technology is more advanced. A consumer who feel the benefits of a product, in a moment can be a marketer WOM with Twitter on twitter or post in the pro photo instagram account

結果 (英語) 2:

Alhamdulillah, my previous article titled Revealed! Taxi strategy Express Defeat Blue Birdmendapat high appreciation. Not only from peers Kompasioner respectable, but also an appreciation of admin Kompasiana who put the article aired on channel Headline. An honor and trust. Thanks for the appreciation. Connecting the article, which discusses how a new brand on the market tend to be bolted to the top spot, chase or even beat market authorities that have been there before. In this case, menyontoh tough competition between Express and Blue Bird. About the strategy down to earth committed Express so familiar in the minds of customers. Based on my search last week, of course accompanied by the experience of using the taxis, besides applying lower rates yet classy service, Express also makes it easy for customers to order. We know, it's been so many applications for taxi order issued by a third party and can be downloaded on smartphones. For example EasyTaxi, GrabTaxi, Ubertaxi, etc. In addition to these applications, each taxi operators have also released a separate application. However, the difference between third-party applications and application of the taxi company, is a matter of the payment of the minimum (minimum payment). Blue Bird usually impose a tariff of Rp 40,000 to order taxi service, good order or order by phone using Blue Bird Taxi Reservation application. In the taxi Express, there is also a minimum payment but are cheaper, which is only Rp 25,000. Another significant difference in the order a taxi is about the use of third-party applications. According to the story of a taxi driver, at the Blue Bird, the driver is not justified to use such applications EasyTaxi, GrabTaxi or UberTaxi. If there is a Blue Bird driver caught using these applications, it will be penalized by the company. The ban by the Blue Bird, reportedly to prevent the loss of potential revenue. Companies require the driver only use applications that are specifically excluded because such companies, can obtain a minimum payment of Rp 40,000. consequently, of course, passengers are "disadvantaged". If the distance is close, should be subject to payment of at least $ 40,000. Unlike the Blue Bird, Express is to free the driver of innovation, including the free use of these applications to find passengers. Passengers also enjoy, because it is not subject to a minimum payment when an order taxis using third party applications. In fact, it sometimes even can be discounted. For example, every first used Grab a cab, then passengers get discounted Rp 15,000. November yesterday, held a promo piece Easy Taxi Rp 30,000 if an order taxis using the application. I include never enjoyed promo EasyTaxi offered directly by Mr. Windra, Express driver very friendly. Hehe. As a passenger, of course I am very happy. Benefit from using taxis as Express that can be ordered by using third-party applications without any minimum payments. Back to the matter of competition in the marketing model implementation, in the example of the price and order taxi service, predictably, consumers would choose a book than Blue Bird Taxi Express. Because in terms of price and service, Express is cheaper and easier. In the study of consumer behavior (consumer behavior) price and service is the main variable in the balance of benefit to guide consumers to take keptusan purchase. Compared with the general consumer goods marketing artificially accentuate such as building an image using the endorser and commercials of celebrities, which is an essential marketing method that directly benefits perceived by consumers as was done by Express, certainly more effective. It could even be a viral through word of mouth (WOM). Chirp consumers who enjoy the satisfaction, with mduah spread in social networks. WOM marketing is the most authentic form, because it relied on the sincerity of consumers based on their experience. Multiple effect obtains blessing WOM marketing, will be doubled again. If the WOM marketing mechanism has worked, a consistent brand will usually continue to climb. The unstoppable power of WOM, a potent Hantarkan they occupy the deepest recesses of the heart of the consumer. WOM is a classic marketing techniques, but until now have not had the equivalent of WOM about the strength inside scoop up a loyal customer and be willing to be a "volunteer" new marketers, who helped advertise the products used. Moreover, increasingly advanced information technology. A consumer who feel the benefits of a product, in an instant can become WOM marketers with Twitter at twitter or instagram photo display in account pro